About Limeroad
Founded in 2012, LimeRoad was established with a clear vision to create the most engaging and delightful discovery platform for fashion and lifestyle products. In an era where e-commerce platforms were rapidly emerging, LimeRoad quickly identified a growing market of discerning consumers seeking unique, stylish, and trend-forward products. With its intuitive and user-friendly interface, LimeRoad offered a seamless shopping experience that allowed users to discover affordable, high-quality items effortlessly. The platform’s expertly curated collections, interactive shopping features, and strong sense of community helped solidify LimeRoad as one of India’s leading brands in the "Outfit of the Day" (OOTD) space. LimeRoad’s success was recognized with a growing and loyal user base, along with several prestigious accolades, including the Coolest Startup of the Year award by Business Today in 2015 and the Unicorn Startup Award by NDTV in 2016.
In 2022, LimeRoad was acquired by VMart Retail Ltd., and has since flourished as a marketplace. The brand also marked a significant milestone with the opening of its first-ever Gen Z-focused brick-and-mortar store in Hubballi, Karnataka.
Our Vision
At LimeRoad, we believe that fashion is not just about clothing—it is an essential form of self-expression. Our vision is to create a brand that seamlessly merges the latest global trends with everyday practicality, redefining affordable fashion. We are committed to making style accessible, inclusive, and empowering, ensuring that everyone feels seen, celebrated, and confident in their choices.
About the Parent
VMart Retail Ltd. is a comprehensive family fashion retailer dedicated to providing exceptional value to its customers. Operating over 450 stores across 270+ cities in 25 states under the V-Mart and Unlimited brand names, VMart is a trusted destination for affordable fashion.
Our stores provide a wide selection of fashion apparel and general merchandise under one roof, maintaining high standards of quality and design. Over the years, VMart has become the preferred shopping destination for those seeking quality at affordable prices, attracting both bargain hunters and fashion-conscious shoppers alike.
Primarily operating in Tier II and Tier III cities, our stores offer a diverse range of products catering to the needs of the entire family, including apparel, general merchandise, and kirana goods.
Founded in 2002 by Mr. Lalit Agarwal, VMart is a publicly listed company that has pioneered the concept of organized value retailing in smaller Indian cities. Mr. Agarwal, who currently serves as the Managing Director of the company, was recognized with the Retail Leader of the Year award by Franchise India in 2018.